How YouTube video content is being consumed by the young.

YouTube's statistics never cease to amaze: More than 1 billion unique users per month, over 6 billion hours of video watched per month, 100 hours of video uploaded to YouTube every minute. Fine, but what’s more with young crowd religiously spends countless time watching videos in video sites such as Youtube, Vimeo, dailymotion etc., and much of its time watching video, and to watch besides expletive-laced game commentary and twerking videos.

The world is getting smaller according to Youtube:

One of the most amazing things about YouTube is its ability to make the world smaller, meaning; YouTube has given us the power to travel round the world with a single click providing entertainment. It has just about everything for everyone. Truly user generated content rules. And the best part, most of the content is being converted into and consumed in video format.

It’s so amazing with a single click we can watch some vintage video of an Amazon tribe, or a rare to film video of an extinct Tasmanian tiger, watch your favorite old R&B song video, or let it be learning the nuts and bolts of genome sequencing. Expect the unexpected with YouTube videos. Youtube offers content for every mood and occasion and content for all ages.

And for marketers, video marketing is continuously proving to be the best medium to reach its potential audience, especially the young, Gen Y, young millennilas. Without exception, each and every person of all ages these days watches videos.  Previously it was watched purely looking for fun and entertainment, like watching your favorite music band, movie, song renditions, etc., but now lot many things are happening over Youtube, one can watch and learn  educational tutorial videos streaming in YouTube that are taught by the industry’s experts and thought leaders--classroom at your doorstep.

The best part of learning a subject via video, unlike reading it in a book, is that it is engaging, interesting and exciting.  This is the reason why most of the youth learn just about anything and everything in YouTube. Don’t mean to undermine the importance of learning that comes through reading books but, considering the short attention span that today’s youth has, learning a subject or topic by watching a video has proven ‘the’ best way.

Youngsters have

many reasons to spend most of the time watching videos, they follow up with their music icons, tracking the trending artists, listening up to their favorite artists, tweaking, reading the comments, reviewing keeping them up to date with fashion trends, looking as to what’s cool, what’s not. What’s hip and what’s new. Literally, it’s like the whole world is unfolding itself in front of you in the form of a videos.

YouTube discovers new artists

And what’s more YouTube helps discover upcoming artists round the world. Attenuating to the fact good music knows no home, and the language of music is universal. YouTube has become audience’s, and record label company’s favorite choice to identify new music artists, be it Hip Hop, Rock, alternative rock, classic rock etc.,

For instance, when Justin’s mom uploaded some videos of her son singing to YouTube to share with family and close friends she had no idea that the videos would be seen by music manager Scooter Braun and that he would have the opportunity to meet Usher and become a pop icon.

Before YouTube, singers had to perform to small audiences in bar gigs and small performances, hoping that the right person would be there. YouTube offers an audience of millions. Of course, uploading a video to YouTube does not guarantee your ticket to fame, but it does increase the chances of someone with real, genuine talent and originality getting discovered. Innumerable instances of  people coming to lime light  and instant fame; remember the ‘Gangnam style’ it was big hit and thereafter many renditions were created world over, and similarly India’s own Dhanush who created the massive hit 'kolaveri di.'

YouTube has given people around the globe a platform through which they can showcase their talent, by posting their music videos to show the world, first-hand. Also in regional  news as to what is going on in their countries; to show the world the real picture that may not be otherwise broad casted in the biased news networks or may be filtered by the government.  It helps people let know of the different issues that they may not have heard about and getting further help motivate viewers to show their empathy, solidarity or to take action.

YouTube has become a go-to source for users looking for new music, and in turn, has made the video-sharing website a viable way for a new artist to get discovered. YouTube has been a starting point for countless successful young musicians, comedians, and actors over the last several years. Though the niches and talents vary, the general story seems to be the same: producing high quality content–whether a stand-up act or a cover of a popular song–can lead to fame and fortune for some.